350- The Most Important Number in the World

Bill McKibbin speaks at MIT about 350.org, an international campaign to build movement to unite the world around solutions to the climate crisis.
Our mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet.
Our focus is on the number 350 (as in parts per million), the level scientists have identified as the safe upper limit for CO2 in our atmosphere. But 350 is more than a number--it's a symbol of where we need to head as a planet. To tackle climate change we must act quickly, and in unison— 2009 will be an absolutely crucial year. This December, world leaders will meet in Copenhagen, Denmark to craft a new global treaty on cutting emissions. The problem is, the treaty currently on the table doesn't pass the 350 test.
In order to unite the public, media, and our political leaders behind the 350 goal, we're harnessing the power of the internet to coordinate a planetary day of action on October 24, 2009. We hope to have actions at hundreds of iconic places around the world - from the Taj Mahal to the Great Barrier Reef to your community - and clear message to world leaders. If an international grassroots movement holds our leaders accountable to the latest climate science, we can start the global transformation we so desperately need. 84 min. See in full screen here.


P.S. Here is the video that Bill Could not run During his talk.